IdeaLaunch provides an introductory foundation for participants to explore the viability of business ideas. The idea-stage program is open to all entrepreneurial minds — researchers, engineers, scientists, artists, musicians, and business and creative minds — who are ready to solve problems and turn their ideas into potential businesses.
The program is intentionally oriented to simulate the time- and cash-constrained environments in which startups operate, with instructors who will push, challenge, and question your business idea to provide direct, open, and constructive feedback. Teams will conduct customer discovery interviews to gain real-world insight into their customer bases and learn how to adjust their proposed business models based on market needs.
Teams are required to participate in all sessions and conduct a minimum of 30 customer discovery interviews by the closing workshop.