Building entrepreneurial skills and market strategies for early-stage innovators.
Program Overview
SBIR Launch helps teams strengthen commercialization strategies and build skills to support their SBIR Phase I or Fast Track proposals.
The short course is grounded in NSF I-Corps best practices and offers a hands-on, evidence-based approach that helps research teams and startups better understand their target market, articulate the impact of their innovation, and further develop the commercialization elements of their SBIR/STTR proposals.
Program Details
Participants will:
- Engage in expert-led workshops, one-on-one coaching with commercialization strategists, peer feedback, and iterative support to further refine commercialization narratives
- Develop structured customer discovery skills; a data-informed commercialization strategy tailored to agency expectations; and a clearer value proposition positioned for both the public and private sectors
- Receive guidance on how to better align proposal requirements across unique agencies
- Leave with a draft commercialization plan ready for further development or inclusion in proposals; market insights and validated customer perspectives; and a stronger foundation for navigating SBIR/STTR opportunities and broader entrepreneurial pathways
Program Requirements
The SBIR Launch program is open to startups, academic teams, or small businesses working toward an SBIR/STTR Phase I or Fast Track application and/or innovators looking to strengthen their market understanding and entrepreneurial approach.
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